CASE STUDY · FIRE SAFETY & PROTECTION
ADIGA Fire & Safety
A bilingual AI assistant for fire-protection inquiries — answering questions about systems, maintenance, and UAE Civil Defense compliance 24/7 in Arabic and English, and turning quote requests into qualified leads for the sales team.
The challenge
Every quote request started cold.
ADIGA Fire and Safety Equipment Trading LLC supplies, installs, and maintains fire-protection systems — detection, pumps, fire doors, passive protection, and firefighting equipment — for commercial, residential, and industrial buildings across the UAE, certified by UAE Civil Defense. The website is where most projects begin.
The inquiries arrived around the clock and in two languages: a facility manager asking whether an annual maintenance contract covers their fire pumps, a contractor checking which systems meet Civil Defense approval for a new warehouse, a building owner asking for a quote — half in Arabic, half in English. The "Get a Quote" form caught the patient ones. The rest opened a tab, didn't get a fast answer, and moved on to the next supplier.
The answers were already in ADIGA's own service catalogue. The bottleneck was getting them to the visitor in the right language at the hour they asked — and capturing the genuine quote requests before they cooled off.
The solution
One assistant. Two languages. Quote-ready leads.
AxiomAI ingested ADIGA's service catalogue from adigafire.com via sitemap crawl, plus a small set of product and compliance documents. The Allowed Domains list locks every answer to ADIGA-published material — so the bot explains their systems and their Civil Defense-certified scope, and never speculates about fire codes.
Bilingual response is automatic: the bot detects the visitor's language from their first message and replies in the same one, citing the source page. A question about a fire-pump maintenance contract in Arabic gets an Arabic answer; a warehouse fire-detection question in English gets an English one — same source of truth, two interfaces.
When intent crosses from "just asking" to "I want a quote," the bot captures contact details and tags the lead with the building type, the service requested, and the language preference — then routes it to the sales desk with the full conversation attached, ready to price.
"Most enquiries used to wait overnight until someone could reply. AxiomAI now answers questions about our systems and Civil Defense compliance in Arabic or English the moment they arrive, and the lead reaches our team already qualified — the building type, the service they need, and the whole conversation attached."
The result
Quote requests arrive ready to work.
Routine questions — what a maintenance contract covers, which systems are Civil Defense-approved, what ADIGA installs — now resolve on the website, in the visitor's language, at any hour. The inquiries that matter escalate as qualified leads: building type, service area, and the conversation history, so the sales desk opens one tab and prepares the right quote instead of starting from a blank form.
The Insights agent improves the assistant on a weekly cycle. When a new question pattern appears — a new system, an updated Civil Defense requirement — Insights flags it and proposes a rule the ADIGA team applies with one click. The catalogue stays the source of truth; the bot just gets better at finding the right page.
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A similar deployment for your business?
If your website gets repetitive, quote-driven inquiries that all have answers in your published material, AxiomAI can field them — in the languages your customers ask in — and hand your team qualified leads. Talk to us about scope.